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Liquid State's Kit Kriewaldt

Windows covered in Liquid State upgrade

Brisbane-based startup Liquid State has expanded its multi-platform publishing support to Windows Phone apps.

This update has made them the only publishing system in Australia, and one of the few in the world, that can produce native apps for all three major mobile platforms: iOS, Android and Windows Phone.

The company’s chief marketing officer Kit Kriewaldt says one of the biggest benefits of a web-based platform is that users don’t need to download software updates or pay for new versions.

“As Liquid State gets better, users benefit straightaway,” Kriewaldt says.

Liquid State works to publish materials across any digital media, and is “the only digital publishing system that keeps all your content in html, CSS and javascript”.

“It’s about future-proofing,” Kriewaldt says. “It’s about saying ‘we just want technology that we know will be implimented on any smart device, html device display, and we want it to be able to suit any screens.

“Because if anything, it’s getting more and more difficult for publishers and corporate communicators to do their duty across all platforms, to really communicate with people wherever those devices are.”

Liquid State has succeeded in finding support since its conception in 2010, notably from Berlin-based accelerator Startupbootcamp and $785,000 from Commercialisation Australia and angel investors. It also won the Lord Mayor’s Business Award for 2013 in the “ANZ Made in Brisbane Award for High-Growth Business Start-Up” category.

This year the company has acquired new clients, including children’s fashion and lifestyle magazine Studio Bambini.

“We’ll be adding support for publishing Windows 8 apps soon,” Kriewaldt says. “We’re always refining the system and adding improvements as we go.”

About Chris Woods

Chris Woods (@tophermwoods) is the Tech Street Journal's Editor-in-Chief. He lives in Brisbane, has worked in places like Sydney and New York (State of), and will someday update his media-news blog.