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RollCall Global pivots to emerging drivers

Safety startup RollCall Global has moved on from an initial focus on quad bikes to beginner drivers.

Winner of Startup Weekend Toowoomba and the People’s Choice Award, RollCall Global’s safety concept is designed to notify friends, family and emergency services when and where an accident has occurred.

The original design was aimed at quad bike users operating in remote communities, but, after finding a competitor had developed a similar design, the team have now pivoted towards emerging drivers.

“We were addressing quad bike accidents,” co-founder Stephen Dummett said. “Farmers would be left in paddock for sometimes up to 48 hours, and as you’re aware, if people can be found sooner their chances of survival much higher – we call that the golden hour.”

“But we found someone in Richmond who has already put together a prototype, they’ve been working on that for two years,” he said. “We found another need that this similar tech can fulfil, which is looking at new entry drivers.”

The technology monitors G-force impact and roll inversion, and, when these parameters are breached, proceeds to notify friends, family and ultimately emergency services of the location of the accident.

While the originality of a startup’s product is not always pertinent to its success, and there is a good case for the advantages of following successful competitors, RollCall Global has made the jump from quad bikes to a potentially more feasible consumer base.

Dummett explains that, while maintaining the core technology, the startup is now aimed at “inexperienced, automated drivers, who could be driving to and from work or have long haul trips to central QLD to their university in Victoria.”

Considering the safety inequality that drivers in regional areas experience, compared to drivers in urban environments, the pivot seems quite justified.

After losing three members of the Startup Weekend Toowoomba group, Dummett and co-founder Diana Johnston are currently working on developing the prototype, with a MVP date set for September this year. This date unfortunately disqualified them from a Kickstarter campaign, which requires a prototype.

Dummett and Johnston are members of the meetup, and soon-to-be co-working space, Toowomba Startup Group. While the team are not currently seeking investment, they are looking to a number of universities within the Regional University Network (RUN) for external support.

“We’re still going through validation, hence the recent pivot,” Dummet said. “We’re just trying to determine if it’s a viable idea still, whether it’s going to have legs.”

“But at the moment we’re about to start approaching universities, preferably in RUN, with what we’re trying to do,” he said. “Which is a need to create employment in Toowoomba, and like to be able to create something for the region and work within the region”.

About Chris Woods

Chris Woods (@tophermwoods) is the Tech Street Journal's Editor-in-Chief. He lives in Brisbane, has worked in places like Sydney and New York (State of), and will someday update his media-news blog.