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A look at River City Labs Accelerator’s first intake

Early last week, Brisbane co-working space River City Labs and Telstra-backed accelerator muru-D announced the first intake for their joint-funded “River City Labs Accelerator” program.

As we discussed last time, the inaugural accelerator offers $20,000 seed capital in return for 3% equity, and will provide startups with three months of co-working space, development support, and access to muru-D/Telstra’s network of partners and customers.

The program demonstrates a significant shift for River City Labs, which has primarily focused on hackathons, startup competitions and running its co-working space since launching in 2012.

“The rigorous process of the bootcamp weekend really put the teams through their paces and highlighted the entrepreneurs who are capable of taking their startup to the next level,” River City Labs’ General Manager Peta Ellis said. “We look forward to showcasing the teams’ progress at Demo Day in December.”

Finalists were judged by an independent panel of technology executives, funding experts and entrepreneurs, and the announcement followed both the deciding bootcamp weekend and August’s regional roadshow. Winning ideas ranged from travel apps to Parents & Citizens (P&C) software to an online marketplace for gardeners.

The five tech startups begin the fourteen week program on September 14th, and, according to BRW, will have the chance to double their funding/equity (to $40,000 in return for 6% equity) if they hit certain milestones by the aforementioned Demo Day.

Check out our first look at the five startups below.


The Problem: Sourcing and comparing lawn mowing services.

The Solution: GreenSocks is an lawn mowing online marketplace, and matches clients with gardeners based on location, availability and customer ratings (the site allows for personal reviews). They charge 15% for all jobs, and allocate a further 5% for insurance.

Status: GreenSocks unofficially launched in May as they set up the website, and have been operating ever since in Brisbane, Gold Coast, Sunshine Coast, Sydney, Melbourne, Adelaide, Perth and Canberra. While they say they are “staying under the radar during Winter while we polish our offering,” GreenSocks plan to ramp up publicity in Spring.


The Problem: Finding Parents & Citizens (P&C) volunteers, and anxieties around “minutes, motions and meetings for School Parent Bodies and Incorporated Associations”.

The Solution: Otheyos is a software service for managing P&C committees, and tracks the aforementioned minutes, motions and meetings. It is run by an experienced volunteer who blogs about the state of local P&C management here.

Status: The startup has yet to launch, but is currently taking expressions of interest from volunteers.


The Problem: Disconnected travellers.

The Solution: Outbound is a travel app that allows users to connect, share tips, post opportunities and events, and track local wi-fi. The app offers a strong range of customisations, and users can filter other travellers by gender, location, and travel type (backpacking, corporate traveller etc).

Status: Outbound has launched for both IOS and Android. The app is available worldwide, is used in over 40 countries, and is both free and ad-free.


The Problem: Organising training routines with publicly available equipment.

The Solution: Fitness app ParkFit finds crowdsourced workout structures in nearby built and natural environments. Users can both explore and create location-based routines.

Status: ParkFit launched on the App store last week, but is still early-stage and yet to monetise.


puntaa logo (6)

The Problem: Organising bets and shirking debts between friends, as well as the more typical issues associated with online bookmakers (such as “fixed odds liability”  or targeting losing customers).

The Solution: Puntaa is a social betting app that manages both custom wages between friends and payments via their eWallet. They hope to “reignite the social aspect of betting that has largely evaporated through the consolidation of online bookmaking.”

Status: Puntaa is currently in beta-testing.

About Chris Woods

Chris Woods (@tophermwoods) is the Tech Street Journal's Editor-in-Chief. He lives in Brisbane, has worked in places like Sydney and New York (State of), and will someday update his media-news blog.